About Wil

I’ve spent over 15 years working in digital marketing, starting out as a graphic designer in 2010 and gradually finding my way into SEO.

Most of my early career was in the agency world. Big clients. Big brands. Lots of meetings, proposals, decks, approvals, and layers of red tape. The work was fine, but progress was slow, and it often felt disconnected from the people actually running the businesses.

In 2020, I started sharing SEO advice on TikTok. Not because I had a grand plan, but because it felt like the fastest way to help people without the agency noise. The response was immediate. Thousands of followers, real conversations, and one clear pattern: small business owners and entrepreneurs were hungry for SEO that actually made sense for them.

Those are my people now.

I partner with founders, local businesses, and ecommerce brands who care deeply about what they’re building and want someone who treats their website with the same level of attention and effort. No cookie-cutter strategies. No bloated retainers. Just thoughtful SEO work, grounded in reality and aligned with real goals.

I don’t have a big office or a staff roster. That’s intentional. It lets me stay close to the work, get to know each business, and put my energy where it actually matters.

That's me. I've got a face for SEO.

Outside of work, I live in South Carolina with my wife, two kids, and our dog. I’m a lifelong music nerd who always has headphones in, plays a little guitar, and has a soft spot for 90s nostalgia. I love old tech, pro wrestling, learning Japanese, and way too many sports teams. There’s usually a Diet Coke nearby.

I genuinely love what I get to do. Helping small businesses grow, supporting families, and building something meaningful alongside people who care.

That's it.
That’s the whole thing.