Wil Martin

SEO specialist with 25+ years of experience in the digital marketing world. After years working in an agency, I decided I'd rather take my experience and help small businesses, startups, and real people utilize their website to grow their business.

How I Actually Run SEO for Small Businesses in 2026

And what I no longer do.

Start here.

If you’re new here, welcome. This site exists for one simple reason: to talk honestly about SEO without turning it into noise. There’s no content calendar chasing trends here. No weekly “tips” for the sake of posting. Everything I write comes from real work, real patterns, and real